IMPORTANCE:

Experience shows that commercial fairs are the ideal way to stimulate the buying and selling of products and services in new markets, or to keep the ones already conquered.  Just by assisting to these events, there's no guarantee of possitive results, so to take maximum advantage of a fair, one needs to know how to successfully participate in it.  At the end of the seminar, the attendant will be able to plan his participation in a commercial fair, making note of technical aspects to maximize the desirede results.

AUDIENCE

Business people and executives that participate or plan on participate in commercial fairs.
University students
General audience with interest in the subject

SEMINAR CONTENTS

Introduction to the subject:  What is a fair, types of fairs, advantages and disadvantages of participating in a commercial fair.
Stage 1 Pre-Fair: Planning: my objectives, chosing the right market, selecting the fair, business image, selecting a stand, budget, sending out of samples, pre-fair checklist, identify and attract potential visitors to your stand.
Stage 2 Fair Activities: Commercial management and development, agenda management, how to draw the media's attention, market intelligence, business rounds, participation in seminars and chats.
Stage 3: Post-fair Activities: Contacts follow-up.
Main financing sources for commercial fairs.
Fairs programmed for 2009-2010
Testimony from two businesses from the occidental region, about their experience participating in international commercial fairs.

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